A professional video commercial made for 50 bucks
In Brazil, the production of a professional-quality 1-minute advertising video typically incurs costs exceeding R$100,000 reais ($17,543 dollars). The commercial created for Ulianopolis City Hall in Brazil was made with VEO 3, spending only R$300 reais ($52 dollars) in VEO 3 credits. This is a major disruption to traditional commercial production, suggesting advertising and creative agencies are under threat as models start to produce high-quality, native-language AI output, underscoring the imminent shift in media production workflows.