ServiceNow CRM: Aims to redefine category with platform, AI, workflows
ServiceNow launched ServiceNow CRM, aiming to redefine the CRM category with its platform, AI, and workflows. The company, targeting Salesforce, aims to automate workflows across multiple functional groups, including sales, service, and marketing. ServiceNow’s platform approach, enabled by AI and workflow capabilities, differentiates it from traditional CRM systems, promising faster issue resolution, cost savings, and a seamless customer experience.