OpenAI is launching a shopping experience within ChatGPT, featuring product recommendations and buy buttons. The recommendations, based on user preferences and web reviews, aim to provide a more personalized and conversational shopping experience compared to Google Shopping. OpenAI is exploring various affiliate revenue models to support online publishers while prioritizing high-quality recommendations. ChatGPT users are running over a billion web searches per week, and that people are using the tool to research a wide breadth of shopping categories, like beauty, home goods, and electronics

wired.com